Investigations

Research written with depth, not urgency

Long-form reporting and explainers across technology, science, finance, and society. Each piece is built to stay useful months after publishing.

Monday, August 31, 2026 IST

Long-form
Research

Deeply researched articles on technology, science, finance, and society. Written slowly. Published when ready.

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BECO vs Surf and Vim detergent comparison cover illustration

Featured Investigation

BECO vs. Surf & Vim: Is the “Safer” Detergent Really Safer—or Just Better Marketing?

BECO's #WarOnWhatsHidden campaign makes a real chemistry argument about LAS and BIT, but the harder question is whether lower lab numbers translate into a meaningfully safer finished product. Using the attached reports, we separate detection from hazard, hazard from risk, and marketing from evidence.

Deep Research·2026-08-30·20 min read

Recent Investigations

Deep Research

Creatine: Which Claims Actually Survive the Evidence?

The most-studied sports supplement in history — over 1,000 publications — creatine is also the most misunderstood. We evaluate ten common claims using systematic reviews and meta-analyses: muscle strength, kidney safety, hair loss, cognitive enhancement, loading phases, and premium forms. Verdict: monohydrate is safe for healthy individuals, effective for strength, overpromised for cognition, and surrounded by myths.

2026-06-08 · 20 min read

Deep Research

A2 Ghee: Does the Science That Sells It Actually Apply?

An evidence-based investigation into A2 ghee marketing. The A1 vs A2 protein distinction is valid for milk, but ghee is nearly pure fat with virtually no protein. This article traces the evidence chain from milk to ghee and exposes where marketers splice milk science onto a fat product. Updated for v5.2 prompt standards: Evidence Arbitration, Domain Reproducibility Modifier, Unknown Unknowns Check, Actionability Assessment, Claim Failure Taxonomy, Marketing Leap Index, Evidence Independence Audit, Verdict Stability Test.

2026-06-07 · 52 min read

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Long-form
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